Revive Email Reputation Follow

This smart flow is about rebuilding the sender's reputation by slowly eliminating long-term inactive subscribers and engaging recently active ones. It progressively increases email traffic to a larger audience, thereby ensuring that recovery happens at a steady rate without impacting deliverability while keeping high engagement rates for optimal communication and improved email performance. The Revive Email Reputation flow template helps businesses in the following ways:

• It phases out inactive subscribers and re-activates active ones for improved deliverability.
• It sends communications that are tailor-made to improve interaction and optimize outreach.
• It ensures a steady email traffic that doesn't easily raise the flag as spam.

Topics Covered

• Business Type
• Template Type
• Use Case
• Key Features of the Flow
• Steps Used in Creating The Flow
• Break Up of Items Used in The Flow
• Benefits

Business Type

It is ideal for B2B and SaaS businesses and enhances email deliverability, rebuilds the sender's reputation, and re-engages inactive subscribers. This way, it ensures targeted communication that streamlines outreach to optimize customer engagement and results.

Template Type

This flow helps rebuild the sender's reputation and improves email deliverability by re-engaging inactive subscribers, tracking interactions, and gradually increasing outreach to maintain high engagement and optimize communication strategies across various teams.

Use Case

This flow helps update inactive records in your account and reconnect with subscribers you’ve communicated with in the past year. It gradually brings inactive subscribers back by sending personalized emails, ensuring steady email traffic, and reducing spam risks. This is especially useful for SaaS and B2B sectors, where keeping subscribers engaged and maintaining a good sender reputation is important.

Key Features of the Flow

• Gradual Re-engagement: Targets long-term inactive subscribers while focusing on maintaining engagement with active users.
• Maintaining Deliverability: Ensures email traffic flows steadily, avoiding sudden spikes that might trigger spam filters.
• Targeted Communication: It tailors email sequences according to user activity to maximize effectiveness.

Steps Used in Creating the Flow

Click here to learn about how to create a new Smart Flow or access the Flow Templates.

• Trigger: Smart Segment
  • Description: This flow will run for the existing records and the new records based on certain conditions such as "Email is not Empty, Mobile is not Empty, Email Opt-out is false, and SMS Opt-out is false."
  • Practical Use Case: Targeted content to active users, and re-engagement emails to inactive users ensure personalized communication.
• Branching Based on Engagement
  
  • Description: You can check for the Last communication with the contact such as "Last communication date is more than a year." This will give you two paths: Active users and Inactive Users.
  • Practical Use Case: This will help you categorize the inactive and active contacts for different actions.

• Update Inactive Records
  • Description: Records reflect the subscriber's engagement status (e.g., marking “Email Opt Out” for inactive users).
  • Practical Use Case: For users who have been inactive for more than a year, the system marks them with an "Email Opt Out" status to indicate that they are no longer receiving communications. Additionally, a "Sunset" tag is added to identify these users as inactive, allowing the system to manage and phase them out of future email campaigns efficiently.

• Branching Based on the Records Status
  • Description: You can create conditions for the active records where you have a communication in the current year.
  • Practical Use Case: You can check the status of your contact, whether it is a customer or not to send emails only to your customers

• Send Re-engagement Emails
  • Description: Emails sent to inactive users to encourage interaction, with varying content based on user activity.
  • Practical Use Case: Sends out a series of emails, such as for new product launches or an experience email campaign. It has helped to involve users with focused content, forming a deeper and richer relationship by increasing interaction with your offerings

• Pause for Engagement
  • Description: You can add Wait times between actions (e.g., follow-up emails) to give users time to respond.
  • Practical Use Case: This step ensures that users have enough time to respond to re-engagement emails. For instance, after sending a follow-up email, a 7-day wait allows users to interact before further actions are taken.

• Monitor Email Status
  • Description: Checks if subscribers have opened or interacted with the emails.
  • Practical Use Case: The engaged subscribers are provided with continued targeted content to maintain engagement, while the inactive ones are tagged and phased out of future campaigns, ensuring focus on responsive users and efficient email list management.

Break Up of Items Used in The Flow

Trigger

• This flow will run for the existing records and the new records based on certain conditions such as "Email is not Empty, Mobile is not Empty, Email Opt-out is false, and SMS Opt-out is false."

Branching

• Branch: Splits the flow into two paths based on the engagement status:
  • Engaged Subscribers: Continue to receive targeted communication.
  • Inactive Subscribers: Move towards re-engagement or phase-out.
  • Instance 2: Divids the flow based on the contact's current status.

Actions

• Update Record: Update the subscriber records based on the engagement status (active or inactive). This is useful in targeting the future communication.
  • Instances: 3 updates to track and manage the engagement status.
• Send Flow Email: Send re-engagement emails with personalization, encouraging the subscribers to interact according to their activity level.
  • Instances: 3 emails sent for re-engagement or to keep active subscriber interest.
• Wait: Introduces a wait period, say 7 days, to give subscribers time to interact with the emails before moving on to the next action.
  • Instances: 2 waits are introduced to give time for engagement and effective interaction.

Conditions

• Check Email Status: This monitors whether a subscriber has interacted with the emails sent. If no interaction occurs, further actions are taken to phase them out.
  • Instances: 2 checks to gauge engagement and alter the flow according to that.

End

• The flow ends once the emails are sent based on the activity status of the subscriber, whether keeping them engaged or phasing out inactive users.

Benefits

This smart flow offers many benefits, including improved sender reputation by effectively managing email traffic and avoiding spam filters. It optimizes subscriber engagement by focusing on active users while reducing effort on unresponsive ones. Also, the smart flow maintains deliverability through steady, meaningful engagement with subscribers.

By implementing the Email Reputation Revive Smart Flow, businesses will re-engage inactive subscribers while keeping their sender reputation safe and sound to ensure constant engagement and optimized communication for a healthy email environment.