Update Subscription Preference (Action) Follow

The Update Subscription Preference action in Smart Flow is used to update a contact’s subscription preferences for a specific subscription type.

• How to Configure
• Practical Example:

How to Configure

• While setting up a Smart Flow, select Update Record Action.

Once selected, you’ll need to configure the following details for the Update Record Action:

• Name: Provide a descriptive name for this action to easily identify its purpose.
• Description: Offer a brief explanation of what this action will accomplish and why it’s needed in the flow.
• Choose the record and update method: Select the specific record to update and decide whether to update it using a form or predefined variables

• Subscription Type: Select the subscription type that you want to update

• Subscription Preference: Select their opt-in preference for the subscription

• Once the configuration is completed, hit Save

Practical Example:

Let’s say you want to automatically unsubscribe a contact from marketing emails if their email address results in a hard bounce. This ensures your mailing list stays clean and your sender reputation remains strong.