Email Activity Follow

The Email Activity trigger initiates a flow based on specific email interactions, such as when an email is sent, opened, clicked, replied , bounced or unsubscribed.

Topics Covered:

• How to Configure Email Activity Trigger
• Practical Example

How to Configure Email Activity Trigger

• While creating the Trigger Based Flows select the Email Activity trigger

After selecting the Email Activity trigger, you'll need to configure the block by entering the following details:

• Name: Provide a clear and descriptive name for the trigger to easily identify its purpose.

• Description: Enter a brief explanation of what the trigger does, describing how it fits into your flow. For example, "This trigger activates when a customer opens an email, prompting a follow-up action."

• Activity: Choose the specific email activity that will activate the flow.

• Select Email: Choose the specific email Template, Campaign or Journey Email that this trigger should monitor for activity.
• Once done, click on Save.

Practical Example

Here, we want to follow up with customers who open a promotional email but do not click on any links, to encourage them to engage further with your offerings.