Spintax Email Follow

How Spintax Works

Spintax uses curly brackets {} to group different variations of words or phrases, separated by a vertical bar |. When processed by an email automation tool, one random variation is selected for each instance.

You can use Spintax within :

• Email Template

• Journey Emails

• Campaigns Templates

• Sequences

Operations where Spintax can be applied :

• Bulk Email
• Email Sequences
• Email Campaign
• Smart Flows

Example: 1

{Hello | Hi | Howdy} John,I hope you're having a {great|wonderful|fantastic} day!I wanted to reach out regarding {our new product|an exciting opportunity|a potential collaboration}. Looking forward to your thoughts!Best,
James

Example: 2

{Hi | Hello | Hey} {{Contact.firstName}} ,

I hope you're having a {great | productive | fantastic} {day | week}!

I'm reaching out because I noticed {you’re scaling your team | your company is growing | you’ve been expanding in your industry}, and I thought {Salesmate | our CRM platform | our smart automation tools} could {be a good fit | help streamline your workflows | support your sales process}.

With {Salesmate | our platform}, you can:
- {Automate repetitive sales tasks | Run personalized outreach at scale | Track your entire sales pipeline effortlessly}
- {Boost response rates with Spintax-powered emails | Personalize communication without extra effort | Get higher engagement on cold emails}
- {Integrate seamlessly with your existing stack | Connect with your favorite tools | Work smarter, not harder}

{Would it make sense to schedule a quick call this week? | Open to a quick 15-min chat sometime this week? | Let me know if you'd be up for a short call – happy to show you around.}

{Looking forward to hearing from you | Hope to connect soon | Let me know what works best for you},

{Best | Cheers | Warm regards},
{{Owner.name}} 

Each time this email is generated, it will create a unique version by randomly selecting one option from each set.

Why Use Spintax?

Personalization: Each recipient receives a slightly different version of the email.
Avoiding Spam Filters: Reduces the risk of being flagged as spam due to repetitive content.
Efficiency: Automates email variation creation without manually rewriting each message.

Examples

const spintax = require('spintax-extended');
//simple:
spintax.unspin("{Red|White|Blue} water"); //#"Red water" or "Blue water" or "White water"
//with permutation:
spintax.unspin("[Red|White|Blue]"); //#"RedBlueWhite" or "BlueRedWhite" etc.
//permutations with separator(s):
spintax.unspin("[+_+Red|White|Blue]"); //#"Red_Blue_White" ...
spintax.unspin("[+{_|-}+Red|White|Blue {1|2}]"); //#"White-Blue 2-Red" ...

You may escape special characters if you need:

const spintax = require('spintax-extended');
spintax.unspin("[+\\++Red|\\[White\\]|Blue]"); //#"[White]+Red+Blue" ...

You can count all possible variations:

const spintax = require('spintax-extended');
spintax.countVariations("[+{_|-}+Red|White|Blue {1|2}]"); //24
spintax.countVariations("A[Red|2 [+\\++Whi|Te] {1|2}|Blue]"); //24

You can get the full unspin list:

const spintax = require('spintax-extended');
spintax.fullUnspinList("[+{_|-}+Red|White|Blue {1|2}]");
spintax.fullUnspinList("A[Red|2 [+\\++Whi|Te] {1|2}|Blue]");

or random unspin list (unique or not):

const spintax = require('spintax-extended');
spintax.randomUnspinList("A[Red|2 [+\\++Whi|Te] {1|2}|Blue]",10); //not unique
spintax.randomUnspinList("[+{_|-}+Red|White|Blue {1|2}]",10,true); //unique (true as a third argument)

You can get unspin text by index:

const spintax = require('spintax-extended');
spintax.unspinByIndex("Oh, look, {Red|White|Blue} {water|star|color}!",1); //for index 1 - "Oh, look, White water!"

To check correction of spintax text use isCorrect function:

const spintax = require('spintax-extended');
spintax.isCorrect("[+{_|-}+Red|White|Blue {1|2}]"); //true
spintax.isCorrect("[+\\++Red|\\[White\\]|Blue]"); //true
spintax.isCorrect("A[Red|2 [+\\++Whi|Te]}{ {1|2}|Blue]"); //false
spintax.isCorrect("A[Red|2 [+\\++Whi|Te] {1|[2}]|Blue]"); //false
spintax.isCorrect("[Red|{White|Blue]"); //false