Universal Blocks Follow

Universal Blocks are reusable, brand-approved content snippets, such as headers, footers, legal disclaimers, or promotional banners, stored centrally for quick access and consistency across your email campaigns. It helps maintain brand consistency, reduce redundant design effort, and enable global content updates across templates.

Key Capabilities:

• Reusable in Campaign templates and Journey emails
• Single-source editing that auto-updates across all instances
• Customizable with variables and repeatable sections
• Safe to update, with visibility into usage

How to create Universal Blocks

• Navigate to your Outreach icon from the Left side bar
• Click on Template Library

• Now, head over to the Universal Blocks tab
• Click on New to create a block

• Now, click on Blank Block to start creating your Universal Block