Subscription Preference Updated Follow

The Subscription Preference Updated trigger initiates the flow when a contact changes their subscription preference, automatically starting the associated actions based on the selected subscription type and opt-in status.

Topics Covered:

• How to Configure Subscription Preference Updated Trigger
• Practical Example

How to Configure Subscription Preference Updated Trigger

• While creating the Trigger-Based Flows, select the Subscription Preference Changed trigger.
• Once selected, you would then need to configure the block.

As you click on the block, a pop-up will open to add the following details.

• Subscription Type: Choose whether you want the trigger to run for any subscription type or a specific subscription type.
  • Any: The flow will trigger when the contact changes their preference for any subscription type.
  • Specific Subscription Type: Select a subscription type from the list of active subscription types. The flow will trigger only when the contact changes their preference for the selected subscription type.
  • The default value is Any.
• Opt-in Status: Choose the subscription preference status for which you want the trigger to execute.
  • Opted-in: The flow will trigger when the contact opts in to the selected subscription type.
  • Opted-out: The flow will trigger when the contact opts out of the selected subscription type.
  • Any: The flow will trigger when the contact either opts in or opts out.
  • The default value is Any.
• Once done, Save the information.

Practical Example

You want to automatically add the record to the list when a contact changes their email subscription preference. For example, you may want to take a specific action when a contact opts out of marketing emails or opts back in to receive them.