How to use Unsubscribe link in Email Templates

You can add an unsubscribe link to your emails using templates that are sent from the Contact / Activity / Deal page or using compose email in Inbox or Gmail chrome Extensions and mobile applications. 

This link allows recipients to opt-out of receiving such emails from your account. Adding unsubscribe links to your email communications can help you move toward compliance with spam laws (e.g., CAN-SPAM, GDPR, CASL) and improve email deliverability by allowing unengaged recipients a way to opt out. 

Steps to Add an unsubscribe link to individual email communications. 

To create email templates, 

• To create email templates, 
• Go to Left Menu Bar > Three Dotted Action Menu > Email Templates. 

• Click on + New Email Template to create a template. 

• Enter the Template Name > Select/Create the folder where you would like to store this Email Template.  

• Type the Subject Line, you can also insert attributes in the subject line by clicking on Insert Attributes {} 

• You can create a new template or select from our predefined templates.  

• Mention the Content for Unsubscribe Link. For Eg: Click here to Unsubscribe  
• Click on the Unsubscribe Button.  

• The Merge attribute will be inserted as a variable in the Email body. 

• Cut the Merge Field - {{Contact.unsubscribe}} and Select the Content - "Click here to Unsubscribe". 
• Click on the Insert Link option. 

• Paste the Cut Merge Field in the URL section. 

• When the contact receives the email and hits the Unsubscribe link, upon being not interested in the offered service. 
• The contact will be redirected to an unsubscribe page where he can select the reason for unsubscribing.
  
  • I no longer want to receive these emails  
  • I never signed up for this mailing list  
  • The emails are inappropriate  
  • The emails are spam and should be reported  
  • Other (fill in reason below)  

• The contact will receive a success message on selecting and submitting the option. 

• Under Salesmate Two Fields will be updated:  

• Email Opt-Out: True 
• Email Opt Out Reason 

• The Email field will be updated with red color as identification that the contact has opted out from receiving future emails.