How to use Unsubscribe link in Email Templates

You can add an unsubscribe link to your email communications using Templates that are sent from the Contact / Activity / Deal page or using compose email in Inbox or Gmail chrome Extensions and mobile applications.

This link allows recipients to opt-out of receiving such emails from your account. Adding unsubscribe links to your email communications can help you move toward compliance with spam laws (e.g., CAN-SPAM, GDPR, CASL) and improve email deliverability by allowing unengaged recipients a way to opt-out.

Steps to Add an unsubscribe link to individual email communications 

This feature allows you to add an Unsubscription option to your emails. It lets you define, what is to be done when users hit the unsubscribe link. In this article, we cover how to use the feature.

To create email templates,

• Login to Salesmate as an Admin user or with Manage Email Templates rights
• Go to Left Menu Bar
• Three Dotted Action Menu
• Email Templates

• Click on +New Email Template to create a template

• Select the Folder where you would like to store this email templates or Create a New Folder from + Folders
• Give the Template Name and Subject of the Email
• Compose the Body of the Email Template

• Mention the Content for Unsubscribe Link
  • For Eg: Click here to Unsubscribe 
• Click on Insert Attributes
• Search for Unsubscribe under Contacts
• Click on + to insert Unsubscribe attribute

• The Merge attribute will be inserted as a variable in the Email body

• Cut the Merge Field - {{Contact.unsubscribe}} 
• Select the Content - "Click here to Unsubscribe"
• Click on the Insert Link option

• Paste the Cut Merge Field in the URL section

• Upon Insert, this is how the link should appear in the email body

• While using the Email template to send out emails, you can find it similar to the below reference

• When the contact receives the email and hits the Unsubscribe link, upon being not interested in the offered service.

• The Contact will be Redirected to an unsubscribe page which offers the Confirmation message
• Following information on why he unsubscribed:
  • I no longer want to receive these emails
  • I never signed up for this mailing list
  • The emails are inappropriate
  • The emails are spam and should be reported
  • Other (fill in reason below)

• The User will receive a success message on selecting and submitting the option

• Under Salesmate Two Fields will be updated
  • Email Opt Out : True
  • Email Opt Out Reason

• The Email field will be updated with Red Color as identification in case you missed to view the Optin fields