Product Added to Cart Follow

The Product Added to Cart trigger initiates a flow when a customer adds a product to their shopping cart. This trigger is often used to track shopping behavior and automate follow-up actions, such as abandoned cart reminders or personalized product recommendations.

Topics Covered:

• How to Configure Product Added to Cart Trigger
• Practical Example

How to Configure Product Added to Cart Trigger

• While creating the Trigger Based Flows select Product Added to Cart trigger

• When setting up the Product Added to Cart trigger, you will configure the following:

  • Name: Provide a descriptive name.
  • Description: Briefly explain the purpose of the trigger.
  • Select Store: Choose the BigCommerce store where the cart activity occurs.
  • Contact: Specify conditions related to customer details.
  • BigCommerce: Set conditions based on product-related properties that must be met before the trigger is activated.
• Hit the Save button to save the configuration and start making the flow.

Practical Example

Let's create a Smart Flow about when your contact whose Type = Customer adds a product to their cart, and the cart value reaches a certain amount, we will send out an email to a customer after a couple of hours saying the cart looks good and it's time to make a purchase. If the cart value remains the same for a selected period of time we can send out a reminder email and so on.