If the email threading for the particular contact is enabled, then that contact will receive all sequence emails that are a part of the thread and not as an individual conversation. It is helpful in a way that the contact has all the previous conversations at a place and is able to see all of them together.
How does it work?
While you are setting up different Stages of your Sequence which has emails - Auto / Manual at the time of configuration, you can have different subject lines for each of your emails. Which can also be customized at the time of enrolling a contact to the sequence.
Now, if the email threading option is ON (enabled) then, the system will auto-pick the subject of the first email in the sequence, which was sent to the Contact, and after which all following emails will follow the same subject line irrespective of the subjects you have defined for each mail under different stages.
E.g. At the time of enrollment, if you decided to enroll a contact directly to the 2nd stage. So all emails going out from that sequence to enrolled contact will have the same subject line, which is defined at Stage 2.
Enable / Disable threading for a Sequence
- Go to More >> Sequences
- Click on the sequence name
- Click on the Settings tab
- Click on Enable Threading to enable or you can even disable it based on your preference.
- Hit on Update