The contact insights give you an idea about how contacts are moving inside your sequence and which stages require improvements for a faster closing.
This report shows the data based on the total number of contacts added this sequence in the selected duration.
| Field | Description |
| Contacts | Total number of contacts which were enrolled during selected date range |
| Active | Total number of contacts who are still active (except finished and paused) in this sequence and enrolled during selected date range |
| Pending |
Total number of contacts pending right now in this sequence, which were enrolled during selected date range |
| Paused | Total number of contacts who are paused right now in this sequence, which were enrolled during selected date range |
| Failed | Total number of contacts failed right now in this sequence, which were enrolled during selected date range |
| Bounced % | Total rate of contacts who bounced ((Bounced count/Contacts Count) *100) |
| Unsubscribed % | Total rate of contacts who unsubscribed ((unsubscribe count/Contacts Count) *100) |
| Finished | Total number of contacts who finished this sequence |
| Replied % | Total rate of contacts who replied ((finished with reply count/finished count) *100) |
| Not Replied % | Total rate of contacts who haven't replied and finished the sequence ((finished with no reply count/finished count) *100) |
| Delivered | Total number of emails delivered to the contacts, who are enrolled during selected date range. |
| Opened % | Total rate of contacts who opened emails ((open count/ delivered count) * 100) |
| Clicked % | Total rate of contact who clicked links from emails ((click count/ delivered count) * 100) |
| Activities | Total number of activities completed related to these contacts |
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